St.62

As part of my final year at university, alongside my dissertation, I created a clothing brand that worked in conjunction with the topic discussed in my dissertation. The topic studied was 'Is social media the main influence of the Mod cultures' second revival?'. I looked into all the topics surrounding this as well as potential other influences of the return, including the COVID-19 pandemic. This led to me creating a clothing brand that would be solely online, even down to the launch event. Each of the garments have been designed with the mod culture as a main inspiration but with a modern twist, to cater to the modern consumer. Below are some sample pages that are included in my promotional strategy.